Why Geeks Don't Make Money

Marketing Notebooks Of A Master Wordsmith
By Jo Han Mok, Managing Director, Midas Touch Marketing
www.MasterWordsmith.com
Copyright (C) 2005 All Rights Reserved.

Ok. This post is gonna piss off my webmaster Greg Johnson, whom you can read about at http://www.PowerAffiliateMarketing.com because he is as geeky as geeky gets.

He has since reformed, and is making much more money since he started, and actually has a really good blog which I recommend you read, over at: http://www.ConvertLikeCrazy.com

He is still a geek though...

But have you ever wondered, why geeks who can program anything, and do nearly anything that you can conceive with a computer, don't make much money?

Why is that many top marketers who make truckloads of money are lucky to be able to type a Word document or use Microsoft Frontpage at best?

It's simple actually. Geeks don't know how to sell.

And that makes ALL the difference.

See, true financial security lies in your ability to produce.

When you master the art of selling, whether in print or in person, I can guarantee you'll never starve.

When you want someone to buy something from you, it's an emotional process that is later justified by logic. And that requires an understanding of human psychology. The deeper you understand human psychology and why humans do the things they do, the more you'll be able to sell.

Human nature has been consistent since time memorial.

Marketers focus on buying psychology. Geeks focus on cold hard digits.

So what if you're a great programmer? So what if you've figured out the search engine algorithms and you can drive all the traffic to any site you wish?

If the site's copy is boring and institutional and doesn't do a good job of converting the visitor into a customer, then all the traffic in the world is really useless.

Top Internet Marketers understand that. Top Internet Marketers also understand that only 20% of their business activities are responsible for 80% of their income, and they focus on that.

What's the 20% of these activities?

I've nailed it down to 2.

Copywriting and Joint Venturing.

Anything else is a waste of time.

If you're serious about succeeding in the Internet business, you need to do away with all time wasting activities like administrative stuff, yada yada, and only focus on true revenue generating activities.

All this needs to be outsourced.

It's all common sense really. If you currently spend only one hour a day on revenue generating activities and you up that number to 6 hours a day, then doesn't it make sense that you'll be making 6 time more money?

If you read my story at http://www.MasterWordsmith.com, you'll realize that I could not have made that kind of money had I not 'crafted' an email to send to my list. That email had to 'pull', and pull it did.

So I made money.

The geek, obsessed with his 'stuff' will be completely clueless on how to craft a profit-pulling email or why his site doesn't convert, because he knows jack about marketing.

Marketing is everything. You're never in the business of anything, but always in the business of MAKRETING whatever business you're in.

As my friend and mentor Jeff Paul says, use the ABM formula.

ALWAYS BE MARKETING.

Think about it...

And go hire a geek to do your geeky stuff. : - )